A box in the article emphasizing a comment about morticians' meetings in Denver by the funeral director in charge of the Archdiocese of Denver's mortuary.
. (Fraudulent ads designed to scare the elderly. These were used by the mortuary which won the national "Pursuit of Excellence" award of the 15,000-member National Funeral Directors Association. It used the ad during the same years it won the Second Place award. It then won First Place in 1988 - an indication of the decadence of the industry.
. The ads stated FALSELY: "Senior Citizens: Social Security benefits are DIMINISHING. These affect you. We have a plan that can help you PRESERVE these benefits before they DISAPPEAR ENTIRELY."
. Perhaps ads like these and their abuse of the elderly and other consumers, and the deceptive literature published by the national association, such as its "Funeral Costs" booklet, indicate what NFDA directors and/or its members consider "excellence.")
Includes these articles and charts: